Sometimes I feel as though I am not doing anything creative at all. As the owner/artist of our studio and gallery, I spend my time as the CFO, logistics manager, and all I do is take care of business. And that now and then I get to squeeze in some time to make some art. However, there is a lot of room to be creative on the business side. Trying to determine what to offer, how to offer it, who should and shouldn’t be involved are not only business decisions but creative decisions that must be made. Every time I get ready to make a decision, I find myself doubting everything, challenging my perspectives. Because of this, I must take a moment and explore my options are. Sometimes I have the opportunity to chat with people about whatever it is I am trying to decide on, and that helps generate new ideas about it. Then I have to take it all in and try to re-evaluate and determine what is the best way forward. I think this is creativity in action — whether you are making something tangible or building ideas into a business.

Being good in business is a fascinating kind of art. “Making money is art and working is art and good business is the best art.”  Andy Warhol

Sally Pennington Moore
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